The Clerkenwell Brothers
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Indie Bay

Reinventing the classic one snack at a time. Welcome to Indie Bay.
Brand Strategy | Copy Writing | Art Direction | Design

Indie Bay Snacks

The Client

A brand new snack brand reinventing the classics starting with the pretzel

The Task: Introduce their new brand to the world through the creation of physical assets, sampling, events and marketing activations.

The Result: A full brand bible that has been used throughout the last year, sampled over 100k bags in the first 7 months, helped the brand to get stocked in multiple retailers, designed and built event spaces and physicals assets from umbrellas to t-shirts.