The Clerkenwell Brothers
OYA Press _Primary Identity.jpg

OYA

OYA
Brand Strategy | Brand Identity | Design

OYA

OYA

Brand Strategy | Brand Identity | Design

The Client: An investment fund founded by two female founders, investing in the next e-commerce platforms.

The Task: A fresh, modern brand that would be both trustworthy and different.

The Result: A full brand identity built on a traditional marbling technique (suminagashi) with the founders themselves making the core pattern. OYA is the god of storms and this brand was designed to make waves.

We were presented with a challenge to convey a sense of trust and transparency, while at
the same time highlighting the warmth and accessibility of OYA’s approach.
— Alice Dobbie, Design Lead at The Clerkenwell Brothers