The Clerkenwell Brothers
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Petra

The world's hottest maths teacher launches a clothing line.
Brand Strategy | Brand Identity | Design

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Petra

Brand Strategy | Brand Identity | Design

The Client: The world’s ‘hottest’ maths teacher, Pietro Boselli.

The Task: To create a brand identity for his new sports fashion brand that sits between sportswear and streetwear. We were brief with an Obsidian Rock.  

The Result: The recently launched ‘Petra’ brand. Full brand world, design of all assets from logos to price tags and brand placement on clothing.

This was the first time we’d ever been briefed with a rock. It was an experience, luckily Pietro was easier to work with than the rock.
— Faraz Aghaei, Co-Founder of The Clerkenwell Brothers