The Clerkenwell Brothers


The world's hottest maths teacher launches a clothing line.
Brand Strategy | Brand Identity | Design

Petra Design

The Client

The world’s ‘hottest’ maths teacher, Pietro Boselli. 

The Task: To create a brand for his new sports fashion brand based around the concept of ‘Obsidium’ rock. 

The Result: The recently launched ‘Petra’ brand. Full brand world, design of all assets from logos to price tags and clothing placement.